March 18, 2025
Vincymas, the electrifying celebration of Vincentian culture, has once again left an indelible mark on Trinidad’s Carnival, thrilling audiences with its energy, vibrancy, and authentic island spirit. The 2025 promotion surpassed expectations, generating widespread excitement and positioning St. Vincent and the Grenadines’ premier summer festival as a must-attend event.
From February 25th to March 5th, Vincymas took centre stage amid the pulsating rhythms and dazzling spectacles of Trinidad’s Carnival season.
Organized by the Carnival Development Corporation (CDC) of St. Vincent and the Grenadines in collaboration with the St. Vincent and The Grenadines Tourism Authority, the initiative, led by the CDC’s Marketing and Development Officer Mr. Esworth “Ezzie” Roberts and the SVG Tourism Authority’s Senior Marketing Officer Ms. Caricia Taylor, strategically engaged revellers, media, and influencers to showcase the magic of Vincymas 2025.
Throughout the week, Roberts and Taylor executed an impactful promotional campaign, making key appearances on Trinidad’s leading morning television shows, radio stations, and digital media platforms. The campaign amplified awareness of Vincymas while fostering deeper connections with both local and international Carnival-goers.
Further solidifying its presence, Vincymas delivered high-energy branded activations at prime Carnival hotspots. The promotional team successfully hosted interactive booths at premier events such as ‘Brunch & Soca -Trinidad ,’ the signature premium all-inclusive event curated by Skinny Fabulous and Yung Hova Marketing Group, as well as on the vibrant mas epicenter of Ariapita Avenue during the grand parades of Trinidad’s Carnival Monday and Tuesday.
Reflecting on the overwhelming success of the promotion, Roberts shared, “Vincymas’ presence at Trinidad’s Carnival 2025 has been a game-changer. We not only captured the attention of the Trinbagonian audience but also engaged with global revelers who flock to Trinidad for Carnival. The enthusiasm and interest shown towards our festival reaffirms that Vincymas is on the rise as a top-tier Caribbean festival experience.”
The Vincymas 2025 campaign also received praise from industry professionals, influencers, and festival-goers who lauded the initiative’s seamless integration into Trinidad’s Carnival landscape. Many attendees expressed keen interest in experiencing Vincymas firsthand and are already making plans to visit St. Vincent and the Grenadines for the summer spectacle.
Vincymas celebrations are set for June 27th to July 8th 2025.