November 12, 2024
This week, Caribbean Export had the pleasure of meeting with Ellen Ligteringen, CEO of Suriname-based Tan Bun Skrati, a craft, tree-to-bar chocolatier. Since first engaging with Caribbean Export through an intellectual property webinar, Ellen has received extensive support to help her business succeed on the international stage. From initial guidance to securing grants, Caribbean Export has supported Ellen’s journey from local artisan to global exporter.
During her recent visit to Barbados for market research, Ellen stopped by to share her story. She described how the Brand Packaging workshop and subsequent technical assistance empowered her to transform her product’s branding and packaging, helping her craft a compelling narrative that resonates with international consumers. Her participation in trade shows like ANUGA has also played a crucial role, allowing her to connect with peers, showcase her unique products, and gain insights into international market trends. Tan Bun Skrati now exports its rich craft chocolate bars—available in 72%, 80%, and 100% cacao varieties—to markets in the Netherlands and the United States.
Ellen’s journey exemplifies the impact of development programs like Caribbean Export’s 10th and 11th European Development Fund (EDF) Regional Private Sector Development Programme. Through these initiatives, Caribbean Export has provided grants, training, and market access opportunities to Caribbean businesses ready to expand beyond local markets. With her EDF grant, Ellen was able to invest in new production equipment, which has significantly boosted her production capacity and enabled her to explore new product categories such as cosmetics.
Caribbean Export remains committed to supporting businesses like Tan Bun Skrati as they grow and diversify. Our organization is continually evolving to meet the needs of Caribbean exporters, offering a suite of new programs to support businesses at every stage of development. This includes the upcoming Art of Logistics webinar in collaboration with DHL, which will help businesses optimize their logistics strategies, as well as a certification program designed to enhance product standards and quality.
We look forward to seeing Ellen’s continued success and innovation, along with many other Caribbean entrepreneurs who are ready to make their mark on the global market. Watch the video below to hear Ellen and her partners share reflections on how Caribbean Export’s support has transformed their journey to new export markets.