April 20, 2021
The Association of Hotels and Tourism of the Dominican Republic, ASONAHORES, stated that it maintains a firm commitment to the sustainable recovery of the tourism sector and the economic stability of the country.
These statements were offered by Rafael Blanco Tejera, president of ASONAHORES, at the opening ceremony of the “ASONAHORES Meeting: Innovation + Tourism Talk Dominican Republic” held at the Hotel Meliá Caribe Beach in Punta Cana.
Blanco Tejera explained that the tourism sector represents the engine of the Dominican economy, constituting approximately 22 percent of the gross domestic product and generating hundreds of thousands of jobs directly, indirectly and induced.
“The tourism industry is the sector that most closely links with the different productive sectors of the country and that is why it is so important to focus our efforts on achieving an opening of the international tourism sector that is sustainable over time,” said Blanco Tejera.
He affirmed that ASONAHORES have carried out strategies and plans to reposition the Dominican Republic as a leading tourist destination in the Caribbean and thereby guarantee the important contributions that the tourism sector makes to the country.
He indicated that the arrival of tourists has increased consistently, and that more than 75 percent of hotel properties are open and important tourism projects are restarting their construction and development of new investments in the sector.
Likewise, he stressed that it is vital to have a strong public-private alliance that implements clear policies and that can generate due trust, both governments of the tourist-issuing countries as well as the final consumer.
The president of ASONAHORES explained the current collaboration with the Central American Tourism Promotion Agency (CATA) with the aim of improving the positioning of the Dominican Republic brand as a destination in the areas of innovation, diversification and compliance to continue developing sustainable and sustainable tourism .
“And we must think not only about restoring the growth levels we had, but also taking advantage of this pause imposed by the pandemic to relaunch our tourism sector more competitive than ever,” said Rafael Blanco Tejera.
He also stated that ASONAHORES is fully committed to the work that has been developed in conjunction with the public sector, which has shown an unconditional commitment to the tourism sector.
ASONAHORES Meeting: Innovation + Tourism Talk Dominican Republic
The event is part of ASONAHORES ‘strategies to promote constant updating processes and create spaces that contribute to the development of Dominican tourism .
The activity had the participation of Carolina Briones, Secretary General of the Central American Tourism Promotion Agency (CATA); Juan Miguel Moreno Margaña, CEO of Moreturismo Internacional, Ana Paradela of Expedia, Oscar San Martin General Manager of CEPM and Jacqueline Mora Technical Vice Minister of Tourism.
The activity was sponsored by the Ministry of Tourism, THERRESTRA, Meliá Hotels International, Banco Popular Dominicano, Grupo PUNTACANA, Seguros Universal,CODELPA, Consorcio Energético Punta Cana-Macao, Banco de Reservas, Gray Line Dominican Republic, BD Experience, GAM Capital, Viva Wyndham Resorts,
PROCONTRACTOR, Banco BHD León.