October 4, 2024
Rihanna is bringing her game-changing beauty brands, Fenty Beauty, Fenty Skin and Fenty Eau De Parfum, to the Caribbean and exclusively to John Bull.
The Bahamas among nine Caribbean islands where customers will be able to shop the award-winning shade range, universal skin care products, and unique fragrance that has proliferated Rihanna’s mission of “Beauty for All” and the boundary-breaking standard of beauty she set with the brand’s debut in 2017.
“To say I’m excited about bringing Fenty Beauty and Fenty Skin to the Caribbean is an understatement!” says Rihanna. “It is so special to be able to bring our brands to the place and the people that started it all.”
Fenty Beauty, Fenty Skin and Fenty Eau De Parfum launches and will be available for purchase on October 24 in The Bahamas as well as Antigua, Aruba, Barbados, Bermuda, Cayman Islands, Grenada, Saint Maarten and Saint Martin and Trinidad & Tobago.
When Rihanna launched Fenty Beauty with a vision of inclusivity and global reach at its core, she sought to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.”
With her mandate of inclusivity, Fenty Beauty continues to deliver a wide range of products for traditionally hard-to-match skin tones, with high-performance formulas that work for all skin types, and that encourages everyone, everywhere, to dare to play and have fun with makeup.
Fenty BeautyWith a vast product assortment rooted in Rihanna’s real-life method to a flawless complexion with killer radiance layered on top, cult-favorite products like Pro Filt’r Soft Matte Longwear Foundation – available in 50 shades with a humidity-proof, transfer-proof, long-lasting formula – and Gloss Bomb Universal Lip Luminizer – the high-shine lip gloss available in cream, shimmer, shine, and plumping formulas – will now allow people of the Caribbean to find their perfect shades.
Joining Fenty Beauty will also be Fenty Skin – the clean, vegan and eco-friendly skincare line designed to work well with makeup.
Amplifying Rihanna’s unwavering mission to provide simple and effective beauty solutions for everyone, the brand features universal, sensorial formulas to cleanse, hydrate, protect and treat.
Fenty Beauty is 100 percent cruelty-free.
Rihanna created Fenty Beauty “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Fenty SkinFenty Skin features gold-standards in skin care like niacinamide and hyaluronic acid and are only further enhanced with the best of the Caribbean – like Barbados Cherry and Kalahari Melon – as a true homage to Rihanna’s hometown. Products like Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen – a universal SPF and hydrator for all skin tones that doesn’t leave a white cast or work against makeup – and Fenty Treatz Hydrating + Strengthening Lip Oils – ultra-hydrating lip oils infused with decadent fruit oils and vitamin-rich extracts to strengthen the lips’ moisture barrier – have quickly gone viral since the launch in 2020 and further ignited a global beauty movement.
Fenty Skin is uncomplicated, effective skincare for all.
Fenty Skin is a result of Rihanna’s personal skincare journey, global experiences and real-life routine. Each multitasking product is specifically designed to deliver a streamlined, approachable, value-packed regimen and work seamlessly with makeup on all skin tones. Featuring ingredients from around the world, earth-conscious packaging and vegan formulas, Fenty Skin also celebrates and respects what the planet has to offer.
“My first experiences with beauty happened with my mother here in the Caribbean, so to be able to bring Fenty Beauty and Fenty Skin to the beautiful people here is a full circle moment,” says Rihanna. “I hope everyone loves it and the little nods to my hometown throughout. We used ingredients like Barbados Cherry and Kalahari Melon and product names like Island Ting and Bajan Gyal – that’s all for you!”
Fenty Eau de ParfumRounding out the assortment in the Caribbean will be Fenty Eau de Parfum – a bold, sensual, warm floral fragrance designed to embody Rihanna’s true essence. With notes of magnolia, musk, tangerine and Bulgarian rose housed in a luxe, amber bottle, it’s the perfect combination of spicy and sweet and is designed to express itself uniquely on each wearer.
Rihanna created her luxury scent, Fenty Eau de Parfum, as “an unapologetic expression of [her] full and true essence.”
Defying categorization, this complex and sensual warm floral fragrance was inspired by distinct memories and places that Rihanna cherishes from throughout her life – Bridgetown, Barbados; Grasse, France; New York, New York; Paris France; Los Angeles, California – and comprised of all heart notes for a long-lasting and unique fragrance experience.
“The experience, it comes and goes. But the memory can hold onto us for life. And a lot of the time the memory of that experience is triggered by scent.”
To celebrate the launch in the Caribbean, Fenty Beauty and John Bull will host an exciting beauty raffle where customers will be invited to win a trip to experience the launch in Barbados on November 7 with immersive brand experiences and exclusive Fenty Beauty swag bags. Full details are available at @Johnbullltd on Instagram and Facebook.
There will also be multiple events occurring to celebrate the launch, including beauty talks and master artistry classes in The Bahamas and Barbados with Rihanna’s personal makeup artist and Global Makeup Artist for Fenty Beauty, Priscilla Ono on November 1 at John Bull Bay Street.
As part of the launch, Fenty Beauty is building upon its long-term commitment to the Clara Lionel Foundation (CLF). CLF was founded in 2012 by Rihanna in honor of her grandparents, Clara and Lionel Braithwaite. CLF is deeply rooted in the Caribbean, with a mission to build thriving and resilient communities. Fenty is contributing additional support to CLF’s programming in Barbados, investing in education, jobs training, culture, and climate resiliency initiatives.